B2B SaaS copywriter
B2B SaaS copywriter: copy developers understand and that converts
I write landing pages, product pages, and integration pages for technical SaaS companies. I test your product before writing a single line, so the copy talks about what your software actually does, not generic promises.
- Revenue generated for a client
- +$25,000
- Revenue generated for a client
- Technical articles published
- +700
- Technical articles published
- Monthly readers
- +35k
- Monthly readers
Companies I've collaborated with
The problem
Why copy for technical SaaS often doesn't convert
It sells vague benefits
"Scale your business" or "empower your team" means nothing to a developer. They want to know what your product does and how it integrates.
Written by someone who never used it
A generalist copywriter can't explain why your SDK beats the alternative if they've never tried it.
It doesn't connect with your content
Your landing page, blog, and docs tell different stories, and readers get lost along the way.
How we work together
From "nobody gets what we do" to a site that converts
The problems I hear from almost every technical SaaS founder, and how I solve them.
- 1
Diagnosis
"We get traffic, but nobody signs up"
What I do
I review your site, your product, and your competitors, and find where readers drop off.
You know what's broken and why.
- 2
Message
"Everyone on the team explains the product differently"
What I do
We define a value proposition and key messages the whole team can use.
One clear message.
- 3
Copy
"Our landing page sounds like everyone else's"
What I do
I write the copy with real examples from your product, after testing it myself.
A site that speaks like your customer.
- 4
Measurement
"I don't know if the changes work"
What I do
UTM-tagged links and conversion tracking on every page.
More sign-ups, and you know where they come from.
What's included
Copy built for technical users and for whoever signs the deal
- Product and campaign landing pages
- Integration and use-case pages
- Competitor comparison pages
- Review and improvement of your existing copy
- Product microcopy and calls to action
- Value proposition and key messaging
Added value
Product feedback from an outside perspective
To create each piece, I use your product the way a new customer would. Along the way, I share what I find with your development team: code errors, gaps in the docs, and an honest view of how the product comes across from the outside.
- Errors and bugs found while integrating the product
- Mistakes or gaps in the docs and examples
- Points where a new user gets stuck
Featured
Featured articles
Best 5 Browser Automation API for AI Agents in 2026
Every team building browser automation hits the same fork in the road. Manage headless Chrome yourself, or hand the whole problem to an…
7 Best OCR Tools with AI in 2026 (Compared)
Every “best OCR tool” article online is one of two things: a vendor’s own product page, or a listicle that copied the same five names from…
5 Powerful MCP Use Cases for Financial AI Agents in 2026
Most people still use AI like it’s a smarter Google.
Case study
How I helped EODHD APIs turn technical traffic into customers
Problem
EODHD APIs has a solid financial data API, but many developers didn't understand why they should choose it over other market data sources.
Solution
Technical articles and tutorials with real code showing the API solving concrete problems — from LangChain AI agents to automated technical analysis.
Content type
SEO technical articles, code tutorials, and demo videos.
“Kevin's content doesn't stay surface-level — he understands the API, tests the examples, and explains exactly why a developer should use EODHD APIs. His work helped us convert organic traffic better.”
Nick — EODHD APIs
Result
+$25,000
in revenue generated through organic content
Collaboration
Content Packages
A quick way to understand the scope of each collaboration — the final proposal is always tailored to your case.
Starter
Ideal for companies that want to validate a technical content strategy.
- 2 SEO technical articles
- 1 YouTube video with a hands-on demo
- Promotion across my channels
Growth
Built to generate authority and steadily grow visibility.
- 4 SEO technical articles
- 2 YouTube videos
- Promotion on Medium, LinkedIn, Dev.to, and other channels
- Content repurposed across multiple platforms
Authority
The most complete option for companies that want to become a reference in their space.
- 10 SEO technical articles
- 3 YouTube videos
- Editorial strategy
- Multi-channel distribution
- Content repurposed across different formats
FAQs
Frequently asked questions
How is a B2B SaaS copywriter different from a generalist?
A B2B SaaS copywriter understands long sales cycles, multiple decision-makers, and technical products. On top of that, I'm a developer: I test the product and write with real examples, which is what convinces a technical audience.
Do you need access to our product?
Whenever possible, yes. A trial account or a demo lets me write about what your product really does and spot the arguments that matter most to your users.
Do you write in English and Spanish?
Yes, in both languages, so you can launch the same page in several markets without a literal translation.
How do you measure whether the copy works?
With each page's conversion rate and UTM tags on the links that send it traffic. That way you know which page and which channel bring the most sign-ups.
Can it be combined with SEO content or video?
Yes, and that's what works best: the article or video attracts the reader and the landing page converts them. It's part of the Growth and Authority packages.
Let's talk
If you're building an API, an AI platform, a SaaS product, or a developer tool and want to grow your visibility with high-quality technical content, I'd love to help.
Let's create content developers actually want to read, watch, and share.